SHEAFFER AND THE NATIONAL AUTISTIC SOCIETY ANNOUNCE PARTNERSHIP
Sheaffer is proud to announce a new partnership for 2012 with the National Autistic Society, the leading charity in the UK for people with autism and the people who help them. National Autistic Society
Our new partnership comes at a time when the National Autistic Society (NAS) celebrates 50 years of making a difference for people living with autism. Founded in 1962 by a group of friends, the NAS now has over 20,000 members, 100 branches, and 1000’s of volunteers.
The partnership will focus on communication and education, important issues for both the NAS and Sheaffer. Sheaffer is sponsoring this year’s Spectrum Ball, the National Autistic Society's most high-profile annual fundraising event that helps support vital services for people living with autism.
"As a company that promotes writing, encouraging communication and education is at the heart of everything Sheaffer does", says Tim Williams, General Manager of Sheaffer Pen. "We are committed to helping the NAS communicate their message to the public and to bring awareness to this worthy cause."
Alastair Graham, Director of Fundraising and Marketing for the NAS, said: "We're delighted to be in partnership with Sheaffer, as we celebrate half a century of making a difference to the lives of people living with autism."
Sheaffer Pen Showcases “Celebrations Remembered”
Shelton, CT – October 3, 2011 – As of Saturday, October 1, 2011, Sheaffer Pen is highly visible to New Yorkers and visitors in Times Square who are shopping for that perfect “Gift That Matters” during this holiday season.
Sheaffer’s newest ads will be showing on the “Geoffrey-Tron” screen, located above the Toys R’ Us store in the heart of Times Square from October 1, 2011 through January 1, 2012. The campaign will run two times each hour, appearing more than 4,300 times throughout the holidays and creating millions of impressions with passersby.
“Through these ads, we are also introducing our theme for 2012, which is ‘Celebrations Remembered’: Celebrations are universal; why not let Sheaffer help you remember them,” said Tim Williams, General Manager - Sheaffer Pen. “The Sheaffer® Collection of fine writing instruments offers a wide variety of finishes, modes and styles, making them a perfect gift. In this increasingly fast-paced world, when selecting a holiday gift for loved ones, it is important to choose a gift that will be treasured for many years to come.”
For more information about Sheaffer events, visit the company’s Facebook page at http://www.facebook.com/sheafferpen.
Sheaffer Pen (www.sheaffer.com) is a division of BIC USA, Inc., Shelton, Connecticut, distributor of stationery products, lighters and shavers. Behind the Sheaffer® brand lies nearly 100 years of dedication to the art of crafting world-class fine writing instruments.
SHEAFFER PEN HOSTS INTERNATIONAL OPENING OF SHEAFFER PEN MUSEUM
Fort Madison, IA – September 14, 2011 – Sheaffer Pen Company is hosting a fundraising gala to benefit the Sheaffer Pen Museum on Wednesday, September 21 and Thursday, September 22, 2011.
The Museum officially opened to the public on June 17, 2011. The many years of history are on display at the museum, beginning with the invention of W.A. Sheaffer’s unique design and patent in 1908.
Tim Williams, general manager of Sheaffer Pen, noted that, “Everyone who works at Sheaffer is passionate about the Sheaffer brand and legacy. While building our wonderful brand for the future, we recognize all the achievements of Sheaffer’s glorious past. A central pillar is the long-standing link of Sheaffer with Fort Madison, Iowa and its people – now perfectly captured in the wonderful Sheaffer Pen Museum, which we are so proud to share with our distributors who will be joining us for this event.”
The museum highlights the Sheaffer brand’s rich history of world-class craftsmanship of fine writing instruments. While touring the Museum, visitors learn about the pen’s namesake, originally a jewelry store owner, Walter A. Sheaffer (W. A. Sheaffer), who incorporated the Company on January 1, 1913. His original idea for beginning the company actually began in 1908 when he invented and patented the first lever fill fountain pen.
Richard Canella, president of the Sheaffer Pen Museum, noted. “It was important for us to keep the Sheaffer history in Fort Madison as part of its heritage, and to share that with the public. Much of Sheaffer history touches on world history, like Sheaffer® pens used to sign the Japanese peace treaty and the United Nations Charter. We have creatively integrated Sheaffer’s history, art and science in our demonstrations and displays.”
“Sheaffer Pen’s relationship with the SPMC is one of friendship and support,” said Tim Williams, general manager of Sheaffer Pen. “SPMC has taken on the role of guardian of our Sheaffer Pen archives. Sheaffer Pen therefore has a vested interest to make certain that these archives, which embrace the history and heritage of our company, are maintained in the best condition possible. To ensure this, Sheaffer was part of the team working to get the museum open. We will continue to work closely with SPMC in their important work to make the museum a great success!”
The Sheaffer Pen Museum is a non-profit 501(c)(3) Corporation operated entirely by volunteers. The museum is open to the public Fridays, Saturdays and Mondays from 10 a.m. through 2 p.m. Group tours are welcome by special appointment. Museum contact: SheafferPenMuseum@gmail.com
Sheaffer Pen (www.sheaffer.com) is a division of BIC USA, Inc., Shelton, Connecticut, distributor of BIC® brand stationery products, lighters and shavers. Behind the Sheaffer® brand lies nearly 100 years of dedication to the art of crafting world-class fine writing instruments.